Advanced E-Commerce Platform for Seamless UX and Innovative Discount Solutions

Donkid Srl, an Italian e-commerce leader, launched KediLife.it to consolidate its presence in the online incontinence market by emphasizing quality and innovation for elderly individuals and those with mobility challenges.

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Expertises

Advanced Discount System,
Custom E-commerce,
Performance Optimization,
User Experience Streamlining,
VAT Compliance Logic,

Project Overview:

A complex 2.5-month project to develop a robust, custom WooCommerce solution that addressed unique regulatory needs (Italian VAT compliance) and implemented a multi-tiered dynamic discount system for varying customer groups.

Technical Stack:

WordPress (CMS), Custom-coded theme, WooCommerce (E-commerce Platform), Custom PHP/Classes (for VAT and coupon logic), Custom Design and Templates, Performance Optimization (Caching/Setup).

Objective:

To deliver a scalable, maintainable e-commerce platform with a seamless shopping experience, implement advanced role-based discount rules, and enable dynamic, compliant VAT calculations for Iva Agevolata users (VAT-Advantaged User Pricing).

Challenges:

Ensuring 100% compliance with Italian law by enabling dynamic reduced VAT rates (4% Iva Agevolata) for eligible users.
Designing and implementing a complex, cumulative discount system with priority rules for different user roles (e.g., first-time, subscriber, newsletter).
Managing dynamic free shipping logic while maintaining a user-friendly shopping experience.

Outcome:

Successful launch in 2.5 months resulting in 100% VAT compliance, reduced cart abandonment, and enhanced customer satisfaction. The platform secured over €7,000 in sales and 14 new subscriptions in the initial post-launch period.

Key Achievements:

Regulatory Compliance & Custom Logic: Developed specialized custom classes to identify and cater to Iva Agevolata (4% VAT) users, ensuring dynamic and compliant pricing across the platform.
Advanced Discount System: Engineered a role-based, cumulative discount system by modifying WooCommerce’s core logic to manage multi-tiered discounts with required priority rules.
Streamlined UX: Simplified product, cart, and checkout interfaces and implemented a Guided Questionnaire to reduce friction and improve customer product discovery.
Performance: Improved overall user experience by serving an aesthetic site with simple navigation and superior performance.